The Positive Cycling Trend
We are experiencing a very positive cycling trend. Not only in Europe but worldwide. And cycling will continue to have a major role to play in response to mega trends such as #health, #environment and #mobility.
In addition to growing demand and changing consumption patterns, the introduction of new and promising products and technologies makes this market very interesting.
This is also “WHY” new stakeholders, in rapidly increasing numbers, now want to get engaged in cycling and/or micromobility related businesses.
And this, in turn, generates very interesting market movements.
A Market in Transformation
The Bicycle Industry and Trade, as we know it, will not be the same if we look just a few years ahead. And a transformation is very much needed.
The Industry and Trade have the brands and products to meet the end-users rapidly changing demand and expectations – no doubt about that.
But the incumbents urgently need to update their present value propositions which still are too focused on product and price while the end-users are demanding convenience and value-of-use, sustainability and, above all, experience.
The Industry and Trade also lack an up-to-date and efficient supply- and distribution chain. Lack in digitalization, sub-optimal cost structures and rapidly increasing competition from new stakeholder groups require the Bicycle Industry and Trade to act – NOW.
In particular, the last links in the chain – reaching from warehouses to end-users – urgently needs a transformation.
HumanKapital is deeply involved in bicycle related businesses since more than 13 years. And we have every intention to continue.
Investor & Advisor to Bicycle Industry & Trade
HumanKapital is taking an active part in the development of the Bicycle Industry and Trade since 2008. So inspiring!
Based on the knowledge, experiences and networks we have built up – as advisor, executive, board member and/or investor in multiple companies along the present value- and supply chain – we will continue contributing to the growth, expansion and, above all, transformation of the European Bicycle Industry and Trade as we presently know it.